Frequently Asked Questions
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Frequently Asked and Important Questions

Before embarking on any creative production it is important to have considered and answered some basic questions:

1. What exactly is the purpose of the production?

What are your key business objectives?

What is / are your target market(s) / audience(s)?

How will the production be delivered (eg Hard Copy mailing / Online / DVD or webcast?)

How will you measure the outcome / success of the production?

2. What is the best and most cost/effective means of achieving your objectives?


Design and Print?

Website or online presence?

New and Social Media?

A combination of some / all?

3. About any previous productions?

Have there been any previous productions? If so, what?

How successful was it / were they?

What was learned?

If required, can any elements or aspects be re-used?

4. About your Company and People

How is your company perceived by its clients / customers / stakeholders / supply chain partners?

What are your key brand / product / service attributes?

Who are your major competitors?

Who will be involved in the production and how?

5. About your Budget and Timeframe

What is your preferred budget ceiling?

What is your preferred timeframe?


“Cruden was the first construction company in the UK to secure the prestigious ‘Leaders in Diversity’ Award. It was achieved with the support of the video DVD presentation and the hard copy brochures you produced. Thanks for all your creative and production work - on-time and on-budget, as always.”
Michelle Swarbrick | HR Manager, Cruden Group.